Stories By Subarna Biswas

Outset Media Index Begins Soft Launch, Introducing Standardized Media Benchmarking for Data-Driven Decisions
PR
  • By Subarna Biswas
  • 12.03.2026
  • 6 Min

Outset Media Index Begins Soft Launch, Introducing Standardized Media Benchmarking for Data-Driven Decisions

Outset Media Index (OMI) launches as the first standardized benchmark for media outlets, providing data-driven clarity across 340+ crypto, finance, and tech publications. OMI measures performance, engagement, distribution, and operational metrics to give advertisers, PR teams, agencies, and researchers a transparent, reliable framework for media analysis, planning, and budget allocation.

Author

Subarna Biswas

Subarna Biswas

Subarna is a graduate of Mechanical Engineering. She loves cats, art, and crypto - in that order. She is a passionate writer and a voracious reader.