XRP slipped 1.28% in the past 24 hours to $2.86, extending its weekly losses to 8.74%. The downturn came despite a landmark development on September 24, when the SEC approved the first U.S. XRP ETF through Hashdex Nasdaq. Instead of sparking a rally, the news was overshadowed by broader market turbulence triggered by Fed Chair Jerome Powell’s warnings about “overvalued” assets and the continued rise in U.S. Treasury yields.
The technical picture for XRP has weakened considerably. The token fell through its $2.91 pivot point and the 7-day SMA at $2.95, both of which had acted as near-term support. Momentum indicators have also turned against the bulls. The MACD histogram slipped into negative territory at -0.015, while the RSI dropped to 45.92, signaling that momentum is fading even if oversold conditions have not yet been reached.
This breakdown also pushed XRP below the 23.6% Fibonacci retracement level at $3.07, a move that effectively erased the bullish structure built during September’s 90-day rally, when the token had surged 37%.
With bears now in control, traders are eyeing $2.81 as the next critical support, corresponding to the 38.2% Fibonacci level. A sustained drop below this line could open the way to $2.71, which marked the September low. On the upside, XRP would need to reclaim the $3.07 resistance to restore confidence and shift sentiment back toward recovery.
The SEC’s green light for the Hashdex Nasdaq XRP ETF should have been a major win for institutional adoption, yet inflows have been muted so far. Broader macro factors have proven more influential. Powell’s hawkish comments and the rise in Treasury yields weighed on risk assets across the board, from equities to cryptocurrencies.
This shift has tied XRP’s performance even more closely to the market leader. Its 30-day correlation with Bitcoin has climbed to 0.87, leaving it vulnerable to BTC’s own 1.8% weekly decline. The result is that ETF optimism has been drowned out by risk-off sentiment.
If PR has ever felt like trying to navigate a foggy road without headlights, Outset PR brings clarity with data. It builds strategies based on both retrospective and real-time metrics, which helps to obtain results with a long-lasting effect.
Outset PR replaces vague promises with concrete plans tied to perfect publication timing, narratives that emphasize the product-market fit, and performance-based media selection. Clients gain a forward-looking perspective: how their story will unfold, where it will land, and what impact it may create.
While most crypto PR agencies rely on standardized packages and mass-blast outreach, Outset PR takes a tailored approach. Each campaign is calibrated to match the client’s specific goals, budget, and growth stage. This is PR with a personal touch, where strategy feels handcrafted and every client gets a solution that fits.
Outset PR’s secret weapon is its exclusive traffic acquisition tech and internal media analytics.
One of Outset PR’s most impactful tools is its in-house user acquisition system. It fuses organic editorial placements with SEO and lead-generation tactics, enabling clients to appear in high-discovery surfaces and drive multiples more traffic than through conventional PR alone.
Case in point: Crypto exchange ChangeNOW experienced a sustained 40% boost in reach after Outset PR amplified a well-polished organic coverage with a massive Google Discover campaign, powered by its proprietary content distribution engine.
Drive More Traffic with Outset PR’s In-house Tech
Outset PR obtains unique knowledge through its in-house analytical desk which gives it a competitive edge. The team regularly provides valuable insights into the performance of crypto media outlets based on the criteria like:
domain activity
month-on-month visibility shifts
audience geography
source of traffic
By consistently publishing analytical reports, identifying performance trends, and raising the standards of media targeting across the industry, Outset PR unlocks a previously untapped niche in crypto PR, which poses it as a trendsetter in this field.
Case in point: The careful selection of media outlets has helped Outset PR increase user engagement for Step App in the US and UK markets.
One of the biggest pain points in Web3 PR is the disconnect between effort and outcome: generic messaging, no product-market alignment, and media hits that generate visibility but leave business impact undefined. Outset PR addresses this by offering customized solutions. Every campaign begins with a thorough research and follows a clearly mapped path from spend to the result. It's data-backed and insight-driven with just the right level of boutique care.
The ETF approval is a long-term positive for XRP’s adoption narrative, but in the near term, macro headwinds and technical weakness dominate. If $2.81 support gives way, a retest of $2.71 looks likely. Conversely, reclaiming $3.07 resistance would stabilize sentiment and give the ETF narrative more traction.
This analysis is brought to you by Outset PR, the first data-driven crypto PR agency. Just as XRP’s next move depends on navigating key levels with precision, Outset PR helps crypto projects achieve visibility through measurable, data-driven strategies—turning volatility into opportunity.
You can find more information about Outset PR here:
Website: outsetpr.io
Telegram: t.me/outsetpr
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
Investment Disclaimer
