Bitcoin’s (BTC) price action saw two extremes as it surged to a new all-time high before losing momentum. The flagship cryptocurrency crossed $124,000 and set a new all-time high of $124,533. However, it plummeted below $120,000 almost immediately following an unsettling US PPI report. The report revealed that wholesale inflation surged far beyond expected levels, jeopardizing expectations of a rate cut.

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Discover how Bitcoin approaches the critical $123,000 mark and the influence of innovative PR strategies by Outset PR in the cryptocurrency realm.