After months of relentless gains, Bitcoin appears to be entering a cooling phase as large holders and institutions take profits, reducing short-term liquidity and pressuring prices below key technical levels. The move reflects a broader shift in sentiment from euphoria to cautious consolidation — a familiar pattern in Bitcoin’s cyclical behavior.
In a rapidly changing environment where focus and narratives are constantly shifting, timely interventions and sustained visibility are crucial. This is why data-driven agencies like Outset PR do more than just track token prices; they also monitor the broader media landscape. Outset Data Pulse provides current intelligence on crypto media performance, significantly improving the effectiveness of PR campaigns.
Addresses holding 10–10,000 BTC have reduced their cumulative balance by 23,200 BTC—approximately $2.5 billion—since October 12, according to on-chain data. Historically, such reductions tend to occur near local market tops, signaling a rotation phase as major players lock in profits and redeploy capital.
This wave of profit-taking has thinned buy-side liquidity, setting off a series of cascading sell orders as traders rush to exit leveraged positions. Despite Bitcoin’s 57.41% year-to-date gain, whales appear to be diversifying into stablecoins or altcoins, anticipating more favorable entry points later in the cycle.
The technical picture has turned increasingly fragile. Bitcoin has slipped below its 30-day simple moving average (SMA) at $113,191 and the 50% Fibonacci retracement level at $114,898—both critical zones for maintaining bullish structure.
While the MACD histogram remains slightly positive (+97.13), momentum indicators suggest the uptrend is losing strength. The Relative Strength Index (RSI) hovering between 47 and 48 reflects neutral-to-bearish conditions, hinting that traders are reluctant to re-enter until clearer confirmation of support emerges.
Short-term participants have largely exited positions following the breakdown, while bullish investors are watching closely to see whether the $105,000–$107,000 range holds. The 200-day SMA, now at $109,756, stands as the make-or-break level for Bitcoin’s mid-cycle structure. A daily close below that could invite deeper losses and shift the broader outlook from consolidation to correction.
If PR has ever felt like trying to navigate a foggy road without headlights, Outset PR brings clarity with data. It builds strategies based on both retrospective and real-time metrics, which helps to obtain results with a long-lasting effect.
Outset PR replaces vague promises with concrete plans tied to perfect publication timing, narratives that emphasize the product-market fit, and performance-based media selection. Clients gain a forward-looking perspective: how their story will unfold, where it will land, and what impact it may create.
While most crypto PR agencies rely on standardized packages and mass-blast outreach, Outset PR takes a tailored approach. Each campaign is calibrated to match the client’s specific goals, budget, and growth stage. This is PR with a personal touch, where strategy feels handcrafted and every client gets a solution that fits.
Outset PR’s secret weapon is its exclusive traffic acquisition tech and internal media analytics.
One of Outset PR’s most impactful tools is its in-house user acquisition system. It fuses organic editorial placements with SEO and lead-generation tactics, enabling clients to appear in high-discovery surfaces and drive multiples more traffic than through conventional PR alone.
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Case in point: Crypto exchange ChangeNOW experienced a sustained 40% boost in reach after Outset PR amplified a well-polished organic coverage with a massive Google Discover campaign, powered by its proprietary content distribution engine. |
Drive More Traffic with Outset PR’s In-house Tech
Outset PR obtains unique knowledge through its in-house analytical desk which gives it a competitive edge. The team regularly provides valuable insights into the performance of crypto media outlets based on the criteria like:
domain activity
month-on-month visibility shifts
audience geography
source of traffic
By consistently publishing analytical reports, identifying performance trends, and raising the standards of media targeting across the industry, Outset PR unlocks a previously untapped niche in crypto PR, which poses it as a trendsetter in this field.
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Case in point: The careful selection of media outlets has helped Outset PR increase user engagement for Step App in the US and UK markets. |
One of the biggest pain points in Web3 PR is the disconnect between effort and outcome: generic messaging, no product-market alignment, and media hits that generate visibility but leave business impact undefined. Outset PR addresses this by offering customized solutions. Every campaign begins with a thorough research and follows a clearly mapped path from spend to the result. It's data-backed and insight-driven with just the right level of boutique care.
Bitcoin’s latest retracement appears less a collapse and more a strategic reset after one of the most profitable stretches in recent years. The combination of whale profit-taking, ETF outflows, and institutional caution has temporarily cooled the market, but structural demand from ETFs and long-term holders remains intact.
If Bitcoin stabilizes above the 200-day SMA (~$109,756) and ETF inflows continue to recover, the asset could reenter a consolidation band between $105,000 and $115,000 before the next major move. Conversely, a decisive break below that level could extend declines toward $95,000–$98,000, where strong on-chain support clusters historically lie.
Despite near-term volatility, Bitcoin’s long-term outlook remains constructive. Each major cycle has seen similar profit-taking waves followed by renewed accumulation, setting the stage for the next expansion phase once selling pressure subsides.
Bitcoin’s recent drop marks a healthy recalibration after months of gains, driven by profit-taking from large holders and a temporary shift in institutional sentiment. While short-term risks remain, the 200-day SMA and ETF flow trends will be the critical indicators to watch for signs of market stabilization and the next potential rebound.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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