Game Studio TRUE LABS with 79M EUR Gross Revenue Prepares One of 2025’s Biggest Token Launches

TRUE LABS, a licensed game studio with over 4.5 million players and €79 million in annual gross revenue, is taking its next step into Web3. The company plans to list its native $TRUE token in Q4 2025 on top-tier centralized and decentralized exchanges.

From Game Studio to Web3 Ecosystem

Founded in 2019, TRUE LABS has built a reputation for provably fair games and transparent mechanics. With 60+ titles integrated across 1,700 partner platforms, it’s one of the few gaming companies entering Web3 from a position of real market traction rather than speculation.

Its next phase, TRUE WORLD, connects every TRUE LABS game under one system of shared progress and rewards. Achievements, levels, and collectibles carry across games, forming a unified player identity powered by $TRUE.

“Play Like a Legend. Live Like a Legend. Be TRUE,” said CEO Dan Andrianov, teasing the project’s core philosophy.

$TRUE Token Listing: Web3 Rewards Built on Real Demand

Play-to-earn tokens have come and gone, often collapsing once incentives dried up. TRUE LABS’ approach is different: $TRUE is tied to existing demand from millions of active players who already spend within the ecosystem.

The token fuels everything inside TRUE WORLD — from in-game upgrades and crafting to tournaments, events, and cross-platform loyalty rewards.

Its design is also deflationary. Each time players craft or upgrade assets, part of the token supply is burned. In addition, TRUE LABS plans to buy back $TRUE on the open market, using a portion of its real-world revenue — and then burn it again.

That makes the token’s scarcity directly tied to the company’s business performance, not market hype.

TRUE LABS Telegram Mini-App and TRUE Wallet  

TRUE LABS already runs its own Web3 infrastructure. The TRUE Wallet, embedded in Telegram, mobile apps, and in-game systems, lets users hold and spend crypto without ever touching seed phrases or MetaMask.

Over 500,000 wallets have been created so far — not as an experiment, but as part of live products.

The wallet supports Ethereum, BSC, Polygon, and Solana, with TON integration coming next, and includes KYC and GDPR compliance for reward redemptions. That means when $TRUE launches, there’s already a functioning economy and a verified user base ready to transact.

Scale and Credibility Rare in Web3 Gaming

Most blockchain game projects start with a white paper. TRUE LABS starts with players, revenue, and a license.

Its existing partnerships give it reach that most GameFi startups can only aim for, and its move on-chain adds the missing layer of transparency — every transaction, upgrade, and reward can be verified on the blockchain.

This combination of scale, trust, and transparency gives TRUE LABS an edge in a sector still struggling to bridge Web2 audiences with Web3 mechanics.

Why the $TRUE Listing Matters

The upcoming $TRUE listing could be one of the most significant Web3 gaming launches of the year.

For the gaming community, it’s a step toward real interoperability and digital ownership. For crypto investors, it’s a signal that blockchain gaming is moving beyond speculation into sustainable, revenue-backed models.

The Bottom Line

TRUE LABS is extending a working business onto the blockchain. With millions of players, hundreds of partners, and a live wallet ecosystem, the $TRUE token launch in late October 2025 marks a rare case where Web3 meets proven product-market fit.

Follow the official website and social media channels of TRUE LABS and TRUE World for updates:

Website: https://truelab.games/news 

TRUE LABS X: https://x.com/TRUExGames 

TRUE LABS Telegram: https://t.me/truelab_games 

TRUE World X: https://x.com/TRUExWorld 

True World Telegram: https://t.me/trueworld 

Disclaimer: This article is for informational purposes only and does not constitute financial, gambling, or legal advice.

Share With Others