Crypto Alpha Call: TRUE LABS’ $TRUE Token Listing Could Fuel the GameFi Recovery

After months of stagnation, GameFi is finally seeing a potential spark. The sector’s total market cap has plunged from over $20 billion in mid-September to around $14 billion today, weighed down by weak demand, slowed development, and investor fatigue.

New projects keep launching, but few retain users or deliver meaningful gameplay. The hype-driven “play-to-earn” era is clearly behind us. What’s missing is real engagement — and real businesses.

TRUE World can change the game. This Web3 progression layer within the TRUE LABS ecosystem is preparing to list the $TRUE token — and it’s doing so from a position of strength, not speculation.

TRUE World Playbook: $TRUE to Power a Vast Web3 Gaming Ecosystem

Founded in 2019, TRUE LABS has built a global presence as a game developer that has delivered over 60 high-performing titles. With 4.5 million paying players and €7 million+ in monthly gross revenue, it stands among the few game studios entering Web3 backed by a proven business model.

Now, TRUE LABS plans to list its native $TRUE token that fuels a full-scale ecosystem — connecting TRUE LABS, TRUE World, and TRUE Wallet into one unified economy.

“The blockchain finally allows us to bring our founding principles of transparency and fairness on-chain,” said Dan Andrianov, CEO of TRUE LABS. “With $TRUE, we’re not just launching a token. We’re giving players a real stake in the world they already love to play in.”

TRUE World Evolves into Web3 Gaming Ecosystem

TRUE LABS’ rebrand under the slogan “Play Like a Legend. Live Like a Legend. Be TRUE.” marks its transformation from a Web2 game developer into a multi-layered Web3 ecosystem.

The company now operates through three core pillars:

• TRUE LABS — Over 60 live titles across 1,700+ operators, generating €7M+ in monthly GGR and reaching millions of paying users.

• TRUE World — A progression-based loyalty layer that turns every play into a quest, level, or tournament.  

• $TRUE Token — The economic engine that powers the ecosystem, enabling rewards, staking, and cross-game progression.

$TRUE Lies at the Heart of TRUE World

The $TRUE token acts as the core utility asset across TRUE World, unlocking:

• Player progression and achievements across games
  
  

• Access to tournaments, NFT utilities, and marketplace features
  
  

• Unified loyalty and governance mechanisms for the TRUE community
  
  

Its design goes beyond typical “play-to-earn” logic. Every element of the TRUE LABS economy feeds back into the $TRUE framework, creating a deflationary system powered by actual gaming activity.

Burns occur each time players craft or upgrade in-game assets. Meanwhile, buybacks are funded by TRUE LABS’ real-world revenue, repurchasing $TRUE from the open market and burning it.

This model ties token scarcity directly to business performance — an approach the broader GameFi space has largely failed to implement.

The token is scheduled to be listed on Tier-1 CEX and DEX platforms in Q4 2025, marking a milestone for Web3 integration within the gaming industry.

Why Watch the $TRUE Token Listing?

TRUE LABS’ entry into Web3 is a structural expansion. In an industry where most projects struggle to retain even a few thousand users, the studio’s established footprint and consistent revenue create a rare foundation for sustainable GameFi growth.

If the listing succeeds, it could reignite momentum across the GameFi market, proving that blockchain integration can enhance mainstream gaming.

The highly-anticipated launch of $TRUE represents a real-world bridge between web2 gaming and transparent, player-owned economies.

The Takeaway

GameFi’s downturn has been defined by hype fatigue and broken token models. In contrast, TRUE LABS is entering that landscape with a functioning economy and an established audience.

Its $TRUE token may not single-handedly revive the GameFi market, but it could become the first credible example of how a traditional gaming business with real revenue and regulation can thrive on-chain.

For crypto investors watching for signs of life in GameFi, this may be the alpha call worth paying attention to.

Follow the official website and social media channels of TRUE LABS and TRUE World for updates:

Website: https://true.world/token 

TRUE LABS X: https://x.com/TRUExGames 

TRUE LABS Telegram: https://t.me/truelab_games 

TRUE World X: https://x.com/TRUExWorld 

True World Telegram: https://t.me/trueworld 

Disclaimer: This article is for informational purposes only and does not constitute financial, gambling, or legal advice.

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