Western Europe’s Crypto Media Enters Freefall as MiCA Bites and Google Cracks Down on AI Content, Outset PR Says
Crypto media in Western Europe took a major hit in Q1 2025, despite rising public interest in digital assets. Outset PR's report reveals that MiCA regulations, Google's algorithm changes, and over-reliance on AI content caused a sharp drop in visibility for crypto-native outlets. Meanwhile, generalist finance and tech media saw significant growth. The article analyzes these challenges and offers insights on how crypto brands can adapt their strategies to thrive in this evolving media landscape.