Outset PR Q2 Report Shows South Korea Driving Crypto Media Traffic Growth in Asia

If you’re building in Web3, Asia is probably already on your radar. And for good reason — it’s where crypto adoption moves faster than anywhere else.

According to Chainalysis, South Korea is now the second-largest fiat on-ramp in the world (just after the U.S.) and the biggest in Asia. That means billions in local currency flowing into crypto and, unsurprisingly, an explosion of crypto content consumption.

Now, a fresh Q2 report from Outset PR — a data-driven crypto communications agency — shows that South Korea isn’t just leading in adoption. It’s also driving more crypto-media traffic than any other country in East and South Asia.

South Korea Owns the Spotlight — and Japan’s Not Far Behind

Outset PR’s analytical team, led by Senior Media Analyst Maximilian Fondé, studied Similarweb data from 170+ crypto outlets across ten Asian countries. The results revealed that South Korea accounted for about 60% of total crypto-media traffic in the region — roughly 57 million visits. Japan followed with 12% (11.7 million visits).

Source: outsetpr.io 

That dominance is not random. The top performer, CoinReaders, a Korean-language crypto publication, pulls in more than half its traffic directly — from readers typing the URL or visiting bookmarks.  

As one publisher told Outset PR, “Our readers come back because they trust us — not because they saw an ad.”

This kind of behavior tells you something fundamental about the Asian market: once audiences decide who they trust, they stick with it.

Trust Dominates, But Algorithms Are Catching Up

Outset PR’s earlier regional reports reinforce this pattern. In Eastern Europe, direct traffic represented around 45 percent of total visits in Q2 2025. In Asia, it reached nearly 55 percent—a sign that readers intentionally return to sites they trust.

That said, things are changing — especially in China.

Outset PR found that Chinese-language sites like 528BTC and BlockBeats are already seeing major shifts in how people find their content.

• 528BTC gets over a quarter of its referral traffic from AI aggregators.

• BlockBeats sees around 11% of its visits coming through AI referrals.

In other words, AI is quietly becoming the new front page. One respondent summed it up:
“AI summarization reduces clicks, but it also rewards clear, structured content. We’re now optimizing for model visibility — not just search.”

That’s a valuable insight for content teams and PR pros: if AI is how people discover information, then clarity, accuracy, and structure are the new SEO.

Outset PR Turns Media Data Into Strategy

What makes this report unique is not just the numbers — it’s the lens. Outset PR is the only data-driven crypto PR agency that continuously tracks the performance of crypto-native media outlets worldwide.

Their goal is to make PR smarter. To help Web3 teams reach more people, waste less budget, and know exactly where their message lands best.

By mapping traffic, engagement, and discovery trends across markets, Outset PR fine-tunes campaigns that blend visibility with efficiency — a rare combo in crypto comms.

Outset Data Pulse — The Media Intelligence Layer of Crypto PR

Fueling this analytical edge is Outset Data Pulse, a proprietary system that tracks crypto-media coverage as closely as on-chain data.

Think of it as the media analytics layer of Web3: it benchmarks outlets, identifies adoption-driven coverage shifts, and spots when public narratives are about to turn.

It’s essentially an early-warning system for crypto storytelling. When the sentiment changes, or algorithms start favoring new content patterns, Outset Data Pulse sees it first.

What Outset PR’s Data Means for Founders and Publishers

If you’re running a Web3 startup or managing a crypto publication, here’s the takeaway:

• South Korea and Japan reward trust. Focus on long-term credibility — consistent coverage, expert commentary, local-language presence.

• China rewards structure. As AI aggregators gain ground, clarity and metadata will decide your reach.

• Data now drives storytelling. If you’re not measuring which media types convert awareness into engagement, you’re operating blind.

• Authenticity still matters. Readers can tell when content’s human — and they still prefer it that way.

The Big Picture

Asia’s crypto media landscape is split between human trust and machine discovery. South Korea and Japan are defined by loyalty; China is defined by algorithms.

The real opportunity lies in speaking both languages — to build authority through trust and amplify it through data.

Outset PR’s latest report gives Web3 founders a map for navigating this shift. Because in the world’s fastest-growing crypto region, the winners will be the ones who understand where attention is going next — and why.

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

Share With Others