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Why Random Media Coverage Is Not Enough for Growth in Web3
PR
  • By Subarna Biswas
  • 28.03.2026
  • 7 Min

Why Random Media Coverage Is Not Enough for Growth in Web3

Web3 visibility does not guarantee growth. This article explains why random coverage and ads often fail to build trust, what earned media looks like when it creates authority, and how Outset PR supports long-term earned coverage through a newsroom-style approach.