Stories By Subarna Biswas

A practical guide to building a crypto founder voice that ChatGPT, Perplexity, and Claude cite. Covers the five habits of LLM-cited founders, what AI models index, and what to avoid.

Two outlets with identical traffic can produce completely different PR outcomes. The Outset Media Index analysis walks through three divergence patterns side-by-side comparison reveals and what each one predicts for campaign results

Technical analysis of Ethereum (ETH) and Starknet (STRK) as of late May 2026. Will Starknet's push for shared sequencing and native privacy help the ZK stack capture DeFi liquidity from Optimistic rollups?

Technical breakdown of Dogecoin (DOGE) and Notcoin (NOT). As memes and tap-to-earn tokens dominate socials, are we entering a new retail mania or a brief speculation window?

Explore the advantages and risks of betting on football with USDT in 2026. Learn how Tether sportsbooks work, compare networks, and see why stablecoins dominate crypto betting.

Crypto media has become more selective. This analysis explores why many crypto press releases fail, how journalists assess market relevance, and how firms like Outset PR use narrative timing and data-driven PR strategies to improve visibility.

A four-step workflow for building a founder byline campaign using Outset Media Index, with the signal-weighting that distinguishes byline outlet selection from press release outlet selection.

Technical breakdown of Avalanche (AVAX) and Sui (SUI). Are custom subnets and Move-based DeFi enough to pull builders away from Ethereum and Solana?

Technical breakdown of Polygon (MATIC) and Celestia (TIA) as of late May 2026. As zk-rollups pivot to external Data Availability, are MATIC and TIA leading a unified modular architecture or competing in a crowded landscape?

USDT vs USDC in 2026: a head-to-head comparison of issuers, reserves, network coverage, fees, and use cases for stablecoin holders deciding which to hold.