Florida Athletics announced a multiyear partnership with Ripple on September 4 that will place XRP branding at Ben Hill Griffin Stadium during the 2026 football season. The agreement gives Ripple’s XRP token a prominent on-field presence at one of college football’s most visible venues, extending the company’s recent move into U.S. college-sports sponsorships.
The arrangement will also put XRP branding across Florida Athletics’ digital properties, event signage and other inventory. Financial terms were not released by Florida or Ripple, although the Associated Press reported the deal will generate roughly $5 million a year.
XRP branding at Ben Hill Griffin Stadium
Florida Athletics said the XRP logo will appear on the field at Ben Hill Griffin Stadium, home of the Florida Gators.
The branding is scheduled to debut during the 2026 season as part of a new multiyear partnership with Ripple. The agreement also includes Florida Athletics’ digital properties, event signage and other branding inventory.
The featured mark is XRP rather than Ripple’s corporate logo, giving the digital asset visibility in a college-football setting.
Reported annual value
Florida Athletics and Ripple have not publicly disclosed the financial terms of their multiyear agreement, including its duration or total value. The Associated Press, in reporting published by The Washington Post, estimated the annual value at approximately $5 million; that is a reported estimate, not a confirmed contractual term.
The arrangement extends beyond a single logo placement, with XRP branding across the field and Florida Athletics’ broader promotional inventory, including digital properties and event signage.
Education component
Ripple will support financial and technology education for Florida student-athletes and the broader campus community, including topics related to traditional finance and digital assets, according to The Block.
The education effort gives the Florida arrangement a campus-facing component alongside its commercial sports branding. It extends the partnership beyond football spectators and Florida Athletics’ digital audience to the wider campus community.
The available reporting does not specify the program’s format, timetable or curriculum. It identifies Florida student-athletes and the broader campus community as the intended audiences.
Following the Kansas deal
Florida is the second identified college-sports sponsorship in Ripple’s recent push. In July 2026, Ripple sponsored Kansas Athletics, where XRP branding was placed on team jerseys, The Block reported.
The two deals use different forms of sports inventory. Kansas put the XRP mark on uniforms, while Florida will put it on the football field at Ben Hill Griffin Stadium and across athletics digital and event assets. Together, they show Ripple using college athletics to establish recurring public exposure for XRP through more than one sponsorship format.
Florida’s 2026 season will be the next visible test of that approach, with the XRP field logo set to appear alongside the Gators’ football program.
