As the broader crypto market enters a holding pattern, even top-tier tokens like Solana, Ethereum, and XRP are showing signs of cooling off. Momentum is thinning, resistance levels remain intact, and investor conviction appears to be fading—at least for now. This week’s data hints at a temporary shift in capital flows, leaving room for new players to take the spotlight.
For brands navigating similar market slowdowns, Outset PR offers clarity through custom-built crypto communications. Using proprietary media analytics and a performance-first approach, Outset PR helps Web3 projects thrive in uncertain markets with strategies that align perfectly with real-time trends.
Source: tradingview
Solana (SOL) is showing signs of fatigue after weeks of erratic price swings. Currently trading between $119 and $152, the token has repeatedly failed to break through its key resistance at $171. Short-term performance remains negative, with a 3% loss over the past week and a nearly 20% drop for the month. On a six-month horizon, SOL has shed more than 27%, suggesting long-term momentum is also cooling.
While bulls still eye a breakout toward $204, the lack of volume and market enthusiasm makes such a move increasingly unlikely in the immediate term. For now, the focus remains on whether support near $107 can hold.
Ethereum is hovering between $2,000 and $2,500, but upward traction appears limited as it struggles to pierce through resistance near $3,000. Support sits at $1,700, a critical zone that could come under pressure if sentiment weakens further. Over the past six months, ETH has dropped close to 30%, and despite some signals of stabilization—such as a mid-range RSI and a climbing stochastic oscillator—the momentum isn’t convincing.
Volume has thinned out, and without new catalysts, Ethereum may remain locked in this consolidation range. Until buyers return with conviction, a breakout looks increasingly out of reach.
XRP is trading between $1.84 and $2.27 but has lost upward steam as it approaches its resistance at $2.52. While a breakout could technically open the path toward $2.95—a 30% potential gain—momentum indicators like the Relative Strength Index around 38 show a lack of urgency from buyers. Support at $1.66 still holds, but if pressure mounts, it may not be enough to prevent a pullback.
Over the past weeks, XRP has shown signs of stabilizing, but not enough to build sustained bullish momentum. With trading volume decreasing and price movement tightening, XRP appears poised for a slower, more uncertain week ahead.
Founded by renowned crypto PR expert Mike Ermolaev, one of the most promising young entrepreneurs, Outset PR operates like a hands-on workshop, building every campaign with market fit in mind.
Instead of offering random placements or templated packages, Outset PR carefully weaves a client’s story into the market context, showcasing what organic PR looks like:
Media outlets are selected based on metrics like discoverability, domain authority, conversion rates, and viral potential
Pitches are tailored to fit each platform’s voice and audience
Timing is mapped to let the story unfold naturally and build trust organically
Outset PR occupies a unique niche as the only data-driven agency with a boutique-level approach. Daily media analytics and trend monitoring power every decision, so campaigns align with market momentum. And the approach feels collaborative — it’s like turning to a trusted friend who happens to be an expert.
The agency is goal-oriented, so it pursues measurable results. They dive deep into each client’s aims, budget, and timelines to craft value-driven campaigns that resonate with the target audience.
Outset PR fuses performance-level analytics with high-touch strategy. Besides logically verified organic PR the key strengths of Outset PR include:
Market Dominance. Clients of Outset PR can gain recognition in the desired geo in merely a month.
Traffic Acquisition. Outset PR's proprietary system places branded content across high-discovery surfaces, combining editorial exposure with performance reach. This method consistently generates traffic volumes far beyond standard Google visibility.
Tier-1 Pitching. The team helps its clients to craft tailored messages and select relevant angles to outreach directly to tier-1 journalists and editors. Strong media relationships and a focused pitching cycle open doors where it matters and increases chances of consistent coverage.
Content Creation with Editorial Focus. Experienced writers with backgrounds in journalism, analytics, and sales content develop materials that hit both editorial and strategic targets.
Targeted Media Outreach. Designed for early-stage projects, these campaigns boost search visibility by securing coverage in media that trigger syndication across major crypto newsfeeds — laying the groundwork for scalable or highly targeted PR efforts.
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Outset PR drives growth and awareness for both startups and established names. Notable outcomes include:
Step App: Enhanced user engagement in the US and UK markets, which coincided with a 138% rise in the FITFI token’s value over the course of the campaign.
Choise.ai: Covered the massive business upgrade, highlighting the utility and value of their native CHO token. During the campaign, CHO rose by 28.5x, hitting its 10-month high.
ChangeNOW: Achieved a 40% customer base increase via multi-layered PR efforts.
StealthEX: Boosted the brand visibility which resulted in 26 prominent media features and numerous re-publications, achieving a total estimated reach of 3.62 billion individuals.
If PR has ever felt like a black box, if it’s been unclear what results to expect and what you’re even paying for, Outset PR changes the equation. Its analytical model makes every step verified by performance insights. Its boutique approach ensures campaigns feel like they’ve been built inside your team. For crypto, blockchain, or AI enterprises that need clarity and velocity—this is what PR should feel like.
Solana, Ethereum, and XRP may not be out of the race—but this week, they’re more likely to consolidate than soar. Technical resistance, thinning volume, and muted investor sentiment point to a temporary slowdown. For investors, that creates a window to watch for rotation—where capital could pivot toward emerging narratives or undervalued assets. As market cycles tighten, strategic communication and timely exposure matter more than ever.
Outset PR bridges that gap—helping projects craft the kind of visibility that drives not just traffic, but trust. Whether you're building during the lull or launching on a high, Outset PR ensures your story lands with maximum relevance and reach.
You can find more information about Outset PR here:
Website: outsetpr.io
Telegram: t.me/outsetpr
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.
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